Here’s a quote from WWD:
Frequent Balmain wearer Rihanna is taking her love of the French label to the next level by appearing in its spring ad campaign, WWD has learned,
“In front of the camera, she makes you feel like she is the only girl in the world,” said Balmain’s creative director Olivier Rousteing, characterizing his casting coup as a dream come true.
“When the woman that inspires you wears your creations, your vision feels complete,” he added, describing the “icon” of his generation as uncompromising, fresh and modern.
Styling by Mel Ottenberg.