Fashnberry reports: Again, Berlin based fashion photographer & filmmaker Per Zennstrom was chosen to direct the video and shoot the stills and is reflecting on the process working with the same client over a longer period of time and what it takes to stay on target.
“For some time now I have been intimately involved with the luxury cashmere fashion label Stephan Boya in regards to their imagery, both when it comes to stills and video. For this season we choose to re-enlist Michaela Bodenmiller, who we had shot a few seasons ago.
As always, for Stephan Boya, the goal was to convey a sense of effortless, urban chic, coupled with a really high energy level. A dear friend of mine once told me that the trick is“always tell the same story, but every time You have to tell it in a different way”
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