NBC kicks off the New Year with the new reality competition series “Fashion Star,” which will search for the next big brand in fashion. Featuring host and executive producer Elle Macpherson along with celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos, the series will give 14 unknown designers the chance to win a multi-million dollar prize to launch their collections in three of America’s largest retailers: Macy’s,
H&M and Saks Fifth Avenue. The series will feature clothes designed for America to buy, and it has enlisted three of the world’s top retailers to help in the decision-making process. At the end of each episode, America will have the chance to immediately purchase the winning designs showcased on the episode that week. What viewers see on TV that night will be on the streets and in stores immediately.
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